The Genius of Marketers

Solving problems nobody has.

This happened in a brief recently:

“Our consumers choose our main competitor because they solve Problem A and Problem B. Our plan is to win them over by telling them how amazing we are at solving Problem C.”

Of course I wasn’t the only one who saw the issue with this thinking. The sad thing is how many agencies are in a position where they can’t (or won’t) challenge this sort of nonsense.

Posted on July 31, 2013 and filed under Advertising, Marketing.